Should VMware Change Its Name?

It was a memorable moment. Pat Gelsinger, the CEO of VMware, and Michael Dell, his largest shareholder, sat on a small riser in a large conference room somewhere deep inside the W Hotel in San Francisco. As the two fielded questions from a room full of industry analysts at the end of their long first day at VMworld, Gelsinger was asked whether it might be time to change the name of his company. Virtual Machines are passé, after all, and VMware focuses on so much more. The room laughed. Michael Dell smiled, nodding in appreciation of the thought, while Pat Gelsinger pursed his lips and carefully considered his response. There is a lot to contemplate in that deceptively simple question.

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