From value identification to value capture: A customer-centric approach
From value identification to value capture: A…
When assessing IT SaaS investments, it is crucial to comprehensively evaluate the expected returns across multiple dimensions, not just the bottom-line profitability. Savvy executives build business cases that capture strategic and operational value beyond simple financials, enhancing the rationale for organizational buy-in. Specifically, compelling business cases assign value across metrics expressing revenue expansion, cost, risk … Continued The post From value identification to value…Read More
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